Eryone
Overview & Community Operations
As a technology brand focused on the research and development of consumer and industrial-grade 3D printing equipment, Eryone Official has always iterated its products around the goal of "truly bringing 3D printing into a stable mass production stage." Compared to traditional desktop 3D printers geared towards "DIY enthusiasts," the core positioning of the ERYONE Thinker X400 has been upgraded from stand-alone printing to a "production tool for print farms," emphasizing large-size, high-speed, long-term stable operation and batch management capabilities, attempting to fill the market gap between consumer and industrial-grade equipment.
Before launching its Kickstarter campaign, the LONGER team had clearly foreseen a rapidly growing market trend – the "personalized customization economy." With the rise of small-scale business ecosystems like Etsy, TikTok Shop, and independent websites, more and more users are trying to customize phone cases, personalized mugs, cultural and creative products, and small-batch branded packaging. However, traditional UV printing equipment has long suffered from several core problems, such as high prices, bulky size, and complex maintenance associated with industrial equipment. Therefore, during LONGER ePrint's pre-launch phase, the core objective was not simply to sell "printers," but to establish users' perception of the value of a "low-barrier-to-entry entrepreneurial tool."